Undergraduate Courses

EECM 101 Extension Education and Rural Development      3+0                         Sem I

Home Science education – meaning, philosophy and historical development. Extension Education- concept, importance, philosophy, principles and objectives. Evolution of extension education- glimpses of pre- and post-independence era. Community – meaning, definition, types of communities, community and science. Community development programmes- concept, objectives, organization, activities, achievement and failures. Sociology and rural sociology- meaning, scope and importance. Concepts- structural and functional differences between rural, urban and tribal societies. Rural development- concept, need, meaning, aim and functions of extension education for rural development. PanchayatiRajInstitutions- concept, structure and functioning. Current rural development programmes/ Organisations- SGSY, MGNREGA, IAY, ICDS, Total Sanitation Schemes/ Campaigns etc., ATMA, DRDA. Role of ICAR, SAUs, KVKs/ DAATTCs and NGOs in rural development.

EECM 102    Diffusion and Adoption of Homestead Technologies  2+1               Sem II

Concept and functions of communication.Types of communication- written, verbal and nonverbal.Forms of communication- interpersonal and intrapersonal communication.Levels of communication-horizontal, upward and downward.Communication process, elements- source, message, channel, receiver and feedback.Techniques of communication. Different channels of communication and their characteristics. Theories & models of communication-Berlo’s model and Aristotle model. Barriers of communication.Concept and elements of diffusion process- Innovation, channels of communication, social system and time. Innovation–decision process, types of innovation–decision, consequences of innovations. Homestead technology-concept and its relevance to innovation – decision process. Different homestead technologies with special reference to Home Science.Adoption- meaning, definition and adoption process.Factors affecting adoption and innovation – decision process and constraints. Different terms used in diffusion of innovation and adoption process- rate of adoption, overadoption, innovativeness, dissonance, rejection and discontinuance. Adopter categories- concept and types. Social change: concept, theories, dimensions and factors. Change agents and opinion leader- meaning, definitions, and characteristics. Change proneness – acceptance and resistance to social change.

Practical: Collection of homestead technologies. Adoption in localities –observation, visit to different entrepreneurs with adopted home stead technologies for business enterprise. Visit to different successful SHGs. Categories of adopters among SHG’s members. Analysis and presentation of reports.Identification of change agents in a localities and presentation of reports.

EECM 201 Women in Agriculture                                       2+0                  Sem I

Agricultural and allied sectors in rural India. Role of women in agricultural and allied sectors. Status of farm women -social, economic and health status of women in agriculture. Women friendly tools and implements. Gender issues, women in agriculture Policy,  Programmes (government and non-government) and institutions for women in agriculture. Women empowerment in agriculture, agripreneurship and training to farmwomen.

EECM 202 Instructional Technology                                   1+2                  Sem II                        

Instructional technology- concept, definition, principles, classification, characteristics, uses and approaches.Audio visual aids (A V Aids) – concept, definition, classifications, purpose, use, advantages and limitations of various AV aids.Criteria for selection and evaluation of AV aids.Instructional methods and latest innovative techniques (simulation, team teaching, micro teaching, video conferencing etc.) – meaning, classification, purpose, use and limitations.Definition, purpose, use, advantages and limitations of projected, non projected aids, electronic and folk media.Lesson planning and evaluation of teaching.

Practical: Planning, preparation, presentation of posters, charts, flash cards, display and other AV aids. Handling of audio-visual equipment.Planning, preparation and delivery of teaching/extension lesson. Evaluation of student – teacher performance based on planned lesson.

EECM 301 Extension Training Management                                  1+2                  Sem I

Training – concept, definition, related terms and importance. Principles of extension training.Types of training.Training process – phases and their management. Steps of training process – need assessment, formulation of objectives, content planning, selection of training methods and planning of training schedule, execution and evaluation of training. Adult learning and characteristics of adult learner.Qualities of good trainer – communication, training, motivational, facilitation and problem solving skills.Problems in training. Important training institutions in India

Practical: Visit to state level training and vocational training institutes, report writing and presentation. Familiarization with offline and online training modules. Hands-on experience of planning and execution of training programme- need assessment, objective formulation, content planning, preparation of training module, selection of training methods, conducting and evaluation of training by using evaluation tools and techniques.  Analysis of HRD programmes of any one training institute. Interaction with the HRD professionals.Presentation of reports.

EECM 302 Programme Development for Rural Families 1+2                  Sem II

Planning – definition and nature. Extension programme planning-concept, definition, objectives and principles. Relevant terms used in programme planning – situation, aims, objectives, problem, solution, project plan, plan of work, calendar of work, etc. Steps in extension programme planning-situation analysis through PRA techniques, need and environment assessment and rapport building. Leader and leadership- meaning, definition and identification of leader.Role of local leaders, involvement of local bodies/ organizations and extension agencies. Programme implementation and constraints. Monitoring and evaluation of extension programme. Critical analysis of few major development programmes under five-year plans.

Practical: Establishing rapport with rural families and identification of leader. Conducting baseline survey of village and household using PRA techniques.Analysis of information.Triangulation of information from conventional and PRA methods. Preparation of detailed plan of work for need based short duration programme. Implementation and evaluation of programme.Report writing and presentation.

EECM 401 Seminar 1                                                                        1+0                  Sem I

EECM 402 Instructional Video Production                                     0+9                 Sem I

Practical: Orientation to photography and photographic equipment. Hands on training with different types of professional cameras, writing captions, editing photo using different software, photo features and presentation.Familiarization with instructional video, writing instructions for instructional video.Familiarization with script, hands-on-experience with script writing.Familiarization with video and audio formats.Preparation of amateur instructional video.Familiarization with video camera and operations.Hands-on-training with video camera.Production of video – pre-production, production and post production.Projection and evaluation.

EECM 403 Public Relation and Social Marketing              0+2                  Sem I

Practical:Public relations – concept, objectives, tools, laws and ethics. Visit to Institution under government sector for analysing the public relations institution. Orientation to different models of PR. Designing PR models. Analysis of the situation to find out the social problems in a community.Assessment and analysis of the problems.Preparation of report on collected information. Planning for social marketing strategy based on the identified problems. Execution of social marketing programme, planning for publicity campaign, execution of publicity campaign.Evaluation of programme and reporting.

EECM 404 Web Designing and Multimedia Production                  0+9     Sem I

Practical: Familiarization with different types of websites. Hands-on-experience with Adobe Photoshop for designing of website.Hands-on-experience with HTML 4.01, writing for construction of website.Hands-on-experience with Dreamweaver for construction of website. Hands-on-experience with flash for animations of website,

Familiarization with cascading sheet styles.Familiarization with web analytics, practical orientation to Multimedia application. Multimedia – types of multimedia production.  Handling multimedia-parts, connections and peripherals.Scanning, retrieval, capturing and navigating skills.Planning and production of multimedia package.Integrating various media elements i.e. text, graphics, animation, audio and video into an educational application. Multimedia authoring tools – CD and DVD writing techniques, presentation of the prepared Multimedia kit by using LCD Projector.

EECM 411 Rural Awareness Work Experience in Home Science (RAWE) 0+10              Sem II

Practical: Orientation to village institutions. Village profiling.Bench mark survey for need assessment using quantitative and participatory approaches.  Developing and implementing various instructional media and resources for capacity building. Planning and executing need based interventions on nutritional health, hygiene, resource management, consumer empowerment and family counselling, purchase, care and maintenance of garments and home textiles.  Organizing campaigns to address rural issues.Skill development for entrepreneurship.Mobilizing women to form SHGs.Development of marketing linkages.Documentation of ITK.Organizing exhibition cum Farm Women Fair.

EECM 412 Internship I -Entrepreneurial Placement/In Plant Training 0+8        Sem II

Practical: Placement of students in TV station/ Radio station/ training centres/ KVKs/ Publishing Houses/ Printing Press to get acquaintance with the functioning of media production including familiarity with the working of studio, sync studio, compeering, script writing, story boarding, video shooting,  editing and synchronization of sound and video.  Experience in designing and integrating interface elements,   experience in human resource development and desk top publishing.

EECM 413 Internship II Project Report and Presentation            0+2             Sem II

Practical: Preparation of project proposal for establishing multimedia production unit/ printing unit/ training centre/ video production centre complete with resource mobilization, finances, infrastructure and other facilities. Preparation of report and power point presentation of the same.

Postgraduate Courses

M.Sc.

EECM-501 Global Extension Systems                          3+0      Sem I

Theory

UNIT I: Orientation to extension systems

Early extension efforts; Indian extension systems – reforms, challenges of extension management in India; Paradigm shift in extension systems; Extension approaches in view of globalization and market liberalization; Privatization of extension services – introduction, scope, advantages, limitations and experiences; Decentralization of extension systems; Revolution in extension systems.

UNIT II :Governance and extension systems

Indian governance and role of extension systems – retrospection on Indian governance; Role of extension system; Ministries – rural development, agriculture, science and technology, human resource development, health, industries, education and women and child development; NGO collaboration; Review of five year plans.

UNIT III :ICAR extension system

History; Extension system; Organisational structure; Policy issues; Existing extension systems and challenges; National and regional institutions – vision, objectives, activities, innovations, programmes; Extension systems in SAUs – organisational structure, personnel, roles, innovations, SWOT analysis.

UNIT IV: Extension management and training organisations and institutions

FAO, IFAD, IFRI, WFO, WHO, Biodiversity international, MANAGE, NIRD, National Institute of Agricultural Marketing (NIAM), NAARM, EEI, SAMETI, FTC.

UNIT V :Comparative analysis of extension system

India with USA, UK, Israel, China, Pakistan, Bangladesh, Japan, Italy, South Africa, Island, Indonesia, Philippines and Brazil – history, approaches, organizational structure, methodology, services, problems and research linkages.

EECM-502 Development Communication                                       2+1      SemII

Theory

UNIT I :Over view of development communication

Hypothetical concepts and theoriesPress theories Normative – authoritarian, libertarian, social responsibility, democratic participant theory; Sociological – uses & gratification, agenda setting; two-step flow; Psychological; Bullet theory; Theories of persuasion and advocacy; Critical theory of frank furt school; Attitude change theories; Political economy theory; Critical cultural theory of birmingham school and framing theory.

UNIT II :National and international perspectives of development communication

National and international perspectives; Evolution of development communication concept; Government and non-government initiatives; Government and non-government organisations – FAO, UNDP, WHO, UNICEF, CARE and strategies.

UNIT III :Millennium development goals (MDGs) and sustainable development goals (SDGs)

Achievements of MDGs – analytical review and recommendations; SDGs – document, vision and objectives; Targets and strategies for implementation.

UNIT IV: Research perspectives of development communication

Emerging issues; Measurable and variables of development communication; Existing research projects; Research lag and supporting organisations.

UNIT V :Media initiatives for development communication

Conventional and contemporary media technologies; Globalisation and media convergence; Ethical issues and media impact analysis.

Practical

Research review on hypothetical concepts and theories of Development communication.Presentation on hypothetical concepts and theories of Development communication.Critical analysis of Sustainable Development goals (SDGs).Report writing and presentation on critical analysis of SDGs. Case study preparation focusing national and international organisation efforts for development communication.Presentation of national and international organisation efforts. Critical review on ongoing Development Communication research projects in respective SAUs. Presentation on ongoing Development Communication research projects.Interaction with personnel and consumers of development communication projects and group discussion.Interaction with personnel and consumers of development communication projects and group discussion.Selection of contemporary media for development of communication issue, dissemination through existing channels of respective SAUs.Analysis of contemporary media for development of communication issue.Selection of contemporary media for development of communication issue, dissemination through existing channels of respective SAUs.Analysis of contemporary media for development of communication issue.Presentation of media analysis of the issue. End term assessment

EECM-503 ICT and New Media       1+3      Sem I

Theory

UNIT I: Information communication technology

Information communication technology – components of ICT, role of ICT in community education; IT enabled services – call centre, helpdesks, data warehouse; Current status of application; Government policy on ICT; Emerging research issues.

UNIT II: Perspective of new media

Definitions, Soft and hardware components, Traditional media transition to new media; Knowledge management and archiving; Networks; Social Media – advantages and limitations.

UNIT III: Multimedia

Multimedia – concept and evolution. Digital Audio – sound design and mixing, digital videography and photography, digital text writing.

UNIT IV: Web and blog designing

Hosting; Introduction of HTML and basic tags and HTML document structure; Cascading style sheets; Text in CSS and working.

Practical

Multimedia and emerging technologies – Introduction to Video-on demand, internet – radio and web television. Introduction to Internet and the browsers.Introduction to Internet access and browsing. Introduction to Internet access and browsing extension related websites, blogs and data bases. Exposure to network. Compose e-mails, send and receive mails. Video on demand- different video formats.Creating a Basic Video Clips with Video Editing software.Adding audio into developed videos.Editing of existing videos and audios. Video on demand-accessing downloads and editing of required video formats. Internet radio- Accessing different radio channels in online websites and browsing. Web Television- Exposure and accessing.Impact of new media on traditional media- listing of various traditional media and new media formats- collection of literature.Group discussion /debate on advantages and disadvantages of traditional media and new media.Writing on specialized area on the web.Writing for general interest web- script writing concepts, principles for web. Writing for online- script writing concepts, principles, styles for online. Writing for net newspapers and editions- script writing concepts, principles, styles for online. Writing for blogs and search engines- script writing concepts, principles, styles for online. Writing for video logs, citizen journalism- script writing concepts, principles, styles for online. Evaluation of e-journals- Exposure to electronic journals, browsing sites, accessing and down loading the journal articles.Evaluation of e-journals.Submission of reports. Unique features of web language-, open source softwaresviz, wordpress, joomla, moodle. Introduction and basics to Advanced HTML.Introduction of Cascading Style Sheets. Orientation – javascript and HTML scripts. Designing web page- Home page(landing page), hyperlinks with using CSS. Practical exercise on designing a web page by using HTML5 and CSS3.How to create responsive (Mobile friendly) Pages with Using HTML5 and CSS3. Designing web page- Home page, hyperlinks – open source softwaresviz, WordPress. Explanation of WordPress Dashboard and creating blog in WordPress.Hosting a WordPress Blog online.Creating Google Analytics.Adding Google Analytics into HTML page and WordPress Pages.Introduction to interactive web media- web animation.Understanding web animation- jquery, dream weaver and Photoshop.Exposure to animated graphics in the web.Introduction to designing interactive elements, sound addition.Introduction to web visual editor, creation and editing.Acquiring a domain and webhosting to host the website/blog.Familiarisation with FTP and Cpanel.Hosting website into Online. Updating/change the contents and images online Website after Hosting. How to take the backups of the website after hosting a website.Tracking Web Traffic from Analytics. End term assessment

EECM-504 Technology Transfer and Management                                   2+1      Sem II

Theory

UNIT I: Introduction to technology transfer

Transfer of Technology – Definition and importance; Models of technology transfer – different models, qualitative technology transfer models, dimensions of technology transfer, features of technology package, routes of technology transfer; FLD, OFT, Minikits.

UNIT II: Technology acquisition

Technology acquisition; Alternatives for acquiring new technologies; Reasons; Management of acquired technology; Measures of scale and mechanisms for acquiring technologies – economy of scale, levels of scale, measurement of scale, factors affecting the choice of scale.

UNIT III: Introduction to technology management

Concept and meaning of technology management; Evolution and growth of technology management.

UNIT IV: Role and significance of technology management

Impact of technology on society; Technology and competition; Key issues in managing technological innovation, Forms of technology – product and process technologies; Technology forecasting – methods and principles; Role of government in technology management.

UNIT V: Technological change

Characteristics of technological change; Classification of technological change; Impact of technological change; Technology life cycle; Technology transformation; Technology policies and policy instruments.

UNIT VI: Technology assessment

Technology choice; Technology assessment and refinement; Technology assessment process; Technology leadership and followership; Writing technology assessment report.

UNIT VII: Invention, innovation and creativity

Meaning and differences; Innovation management; Intellectual property management.

UNIT VIII: Technology adoption, diffusion, and absorption

Technology adoption diffusion and absorption; Role of technology absorption – benefits, constraints in technology absorption, technology package and technological dependence, Indian experience in technology absorption efforts, issues involved in the management of technology absorption and government initiatives.

UNIT IX: Development of technology

Development process and steps; Technology development and competition; Managing
research & development (R & D);Reforms in technology development.

UNIT X: Social issues in technology management

Technological change and industrial relations; Implementation of rationalization automation in India.

Practical

Note:Students may be attached to AICRP on Home Science/ Research project all through the semester for practical experience with either one of the departments, or for a stipulated duration with every department may be left to the discretion of course-in-charge. Students’ report may consist the following information. Enlisting of technologies already transferred under five disciplines/ research project. Selection of technologies for observation of change attained and preparation of observation schedule.Filed visit and interaction with clientele to collect data.Filed visit and interaction with clientele to collect data.Filed visit and interaction with clientele to collect data.Analysis of data and preparation of report.Presentation of report and Group discussion on technology refinement/ sustainability issues.Enlisting and description of technologies transferred by the concerned scientist/s during the semester.Description of transfer of technology model and Design and development of transfer of technology process. Presentation of technology transfer process. Preparation and finalisation of work plan for participation in technology transfer. Execution of work plan as per time line.Analysis of technology adoption and diffusion stages. Preparation and Presentation of report on technology transfer

EECM-505 Dynamic Communication skills    1+2      Sem.I

Theory

UNIT I: Need and importance of communication in present context

Types of communication skills – verbal, non-verbal and written communication; Types of corporate and business communication skills – oral presentations, group discussions, facing interviews, e-mail, memos, business letters, blogs, inter office memorandums, report writing; Hard and soft skills; difference between hard and soft skills.

UNIT II: Scientific communication

Meaning; Need and importance; Fora of scientific writing – conference, seminar, symposium, workshop and colloquia; Writing for scientific journals; Thesis writing and writing articles for popular media; Farm journalism and its importance in agriculture and allied sectors; Science communication and formats for scientific writing; Writing for scientific journals and their ratings; NAAS rating; Impact factor and h-index; Oral and poster presentation; Reading and comprehension of – print and audio video media; General and technical articles.

UNIT III: Introduction to public speaking

Types of speeches – persuasive, informative, and motivational or inspirational speech; Structuring the speech – introduction, body content and conclusion; Effective delivery – voice modulation, appearance during speeches and delivery; Platform performance – posture, gesture, eye contact, emphasis, pause, voice pitch, overcoming fear and anxiety of public speaking; Visuals inpresentation – type of visuals for public speaking, tips for effective use, computer aided visual presentation, body language.

UNIT IV: Importance of listening

Introduction; Listening styles – active & passive and direct & indirect listening, thinking & listening, adjusting listening style to that of speaker, social situations & listening; Listening improvement techniques.

Practical:Orientation to NAAS rated Journals related to respective discipline. Enlisting relevant national and international journals. Exercise on writing a review article on given topics. Presentation of the topic. Exercise on writing popular articles for Newspapers, Magazines and farm journals in English. Presentation and group discussion. Exercise on writing popular articles for Newspapers, Magazines and farm journals in vernacular language. Presentation and group discussion. Exercise on writing thesis in UAS format. Presentation and group discussion. Exercise on Numbers, Units, Abbreviations and nomenclature. Presentation and group discussion.Scientific style and use of English in research paper.Presentation and group discussion. Exercise on writing business letters, e mail, blogs, Internet etiquettes. Presentation and group discussion. Exercise on listening skills. Presentation and group discussion. Exercise on presentation skills. Presentation and group discussion. Exercise on writing for radio. Presentation and group discussion.Message preparation for SMS. Practice on modalities of SMS dissemination. Presentation and group discussion.Learning skills of indexing, footnote and bibliographic procedures.Presentation and group discussion.Tips for public speaking. Exercise on public speaking. Organising public speaking- Impromptu, Extemporaneous, Manuscript & Memorized.Evaluation of public speaking. End term assessment

EECM-506 Participatory Programme Management      1+2      Sem I

Theory

UNIT I: Overview to PPM

Concept; Meaning; Importance; Types of participation in development; Advantages and disadvantages of participation by different stakeholders; Role of government and non profit organizations in promoting participation; Conceptual framework of extension programme planning; Objectives; Principles and process.

UNIT II: Participatory planning

Concept; Importance; Process; Techniques of participatory planning – RRA, PRA, PLA and their application in extension; Approaches of participatory planning – cooperative, democratic, bottom up and down.

UNIT III: Project management techniques

Administration of the Project; Concept of Professional management – stakeholder analysis, force field analysis, SWOT analysis, logical framework analysis, PERT, CPM.

UNIT IV: Monitoring and evaluation

Concept; Meaning and importance of monitoring and evaluation; Components of M&E – physical, financial, staff performance; Technical aspects – output, outcome & impact; Trends in people‘s participation in M & E; Contribution of right to information Act.

Practical

Literature survey and research review on different perspectives of PPM. Presentation of review reports.Observation of PPM techniques in SHGs (female groups).Observation of PPM techniques in SHG village federations.Observation of PPM techniques in SHG mandal/block level federations.Observation of PPM techniques in SHG district level federations.Observation of PPM techniques in SHGs (male groups).Observation of PPM techniques in watershed management groups.Preparation of case study and presentation.Preparation of case study and presentation.Preparation of case study and presentation.Application of PRA methods – Critical analysis of different methods through research review- Mapping techniques.Application of PRA methods – Critical analysis of different methods through research review- Ranking techniques.Application of PRA methods – Critical analysis of different methods through research review- Transaction techniques.Application of PRA methods – Critical analysis of different methods through research review- Focus group discussion.Application of PRA methods – Critical analysis of different methods through research review- Problem analysis.Application of PRA methods – Critical analysis of different methods through research review- Institutional analysis. Preparation and implementation of home improvement work plans. Preparation and implementation of home improvement work plans. Critical evaluation of work plan.Critical evaluation of work plan.Application of project management techniques- PERT.Presentation of feedback on project management techniques- PERT.Application of project management techniques – CPM.Presentation of feedback on project management techniques – CPM.Application of project management techniques- SWOT. Presentation of feedback on project management techniques- SWOT. Application of project management techniques- Stake holder analysis.Presentation of feedback on project management techniques- stakeholder analysis.Application of project management techniques- Logical frame work analysis. Presentation of feedback on project management techniques- Logocal frame work analysis. End term assessment

EECM-507Organizational Development and HRD                1+1           Sem II

Theory

UNIT I: Introduction to organization development

Definition; scope and importance; Relevance of organization development in community science; History of organizational development; Revolution in organizational development; Planned change – theories of planned change, models of planned change; General and specific.

UNIT II: Designing interventions for organisational development

Types; Interpersonal and group process approaches – process consultation, third party evaluation; Organisation process approaches – organization confrontation meeting, intergroup relations interventions, large group interventions; Techno-structural interventions – engineering approach, motivational approach, socio-technical systems approach; Human resource management interventions performance management – goal setting performance appraisal and rewards systems.

UNIT III: Introduction to human resource development

Concept; Relationship between human resource management and human resource development; HRD mechanisms – processes and outcomes; HRD matrix; HRD interventions; Roles and competencies of HRD professionals; Challenges in HRD.

UNIT IV: HRD process

Assessing need for HRD; Designing and developing effective HRD programs; Implementing HRD programs; Evaluating effectiveness of HRD programs; HRD audit; HRD culture and climate; Employee development activities – approaches, leadership development, action learning, assessment and development centres; Intellectual capital and HRD.

UNIT V: HRD Trends

Coaching and mentoring; Career management and development; Employee counselling; Competency mapping (CM); People capability maturity model (PCMM); Balanced score card; Appreciative inquiry; Integrating HRD with technology and Employer branding and other emerging trends.

Practical

Visit to an organization to study the models of planned change and preparation. Presentation of report on models of planned change. Research review and presentation of organizational interventions in national context.Research review and presentation of organizational interventions in international context.Collection of data/information and preparation of case studies on organizational interventions in health.Collection of data/information and preparation of case studies on organizational interventions in education.Collection of data/information on organizational interventions in welfare and training organizations and preparation of case studies.Presentation of case studies. Study of existing HRD strategies of respective SAUs/Institutions. Analysis of existing HRD strategies of respective SAUs.Analysis of existing HRD strategies of respective Institutions.Presentation of reports with recommendations. Preparation of CM of the organization and planning for planned change. Preparation of PCM of the organization and planning for planned change. Presentation of reports. End term assessment

EECM-508 Educational Technology          2+1     Sem I

Theory                                                                                                              

UNIT I: Overview of educational technology

Meaning; Concepts and scope of educational technology; Instructional design models, Curriculum design and development; Lesson planning; Concept and methodology; Modularised instruction – fundamentals, process, formulation of objectives, selection of media, field testing and evaluation of module.

UNIT II: Teaching learning process

Meaning and characteristics of teaching and learning; Maxims of teaching – stages, forms and levels of teaching and learning; Motivation – concept, importance and techniques; Teaching styles – expert, formal authority, personal model, facilitator, delegator; Learning Styles – visual, aural, read/write, kinaesthetic (VARK).

UNIT III: Teaching learning strategies

Microteaching; Programmed instruction; Simulation role-play; Team teaching; Experiential learning; Traditional media; ICT Applications in education; Multimedia based teaching and learning.

UNIT IV: Current education

Genesis and trends; Management of formal and non formal education in India; Vocationalization of education; Distance education; Guidance and counselling; Innovative instructional aids – web instruction, e learning, virtual laboratories.

UNIT V: Educational technology for differently able

Visual impaired script – advances in braille; Hearing impaired – advances in Indian sign language; People with special needs – educational programs and government policies.

UNIT VI: Evaluation

Question bank; Introduction to evaluation – need and importance in education appraisal of teacher performance; Development of question bank; Evaluation of instructional effectiveness; Competency based question paper; Reliability and validity of question papers.

Practical

Identification of key terms in educational technology and preparation of directory.Critical analysis of UG and PG curriculum of Community Science in relation to course objectives.Research review on planning and implementation of lesson planning. Presentation of research review report. Preparation of lesson plan. Conducting class as per lesson plan and self and peer evaluation. Preparation of inventory for identification of teaching styles and execution.Preparation and presentation of report.Preparation of inventory for identification of learning styles and execution.Preparation and presentation of report. Construction of Objective questions- Multiple choice, fill in the blanks. Construction of competency based question paper- Matching, Technical terms. Construction of subjective questions- Short type.Construction of subjective questions- Essay type.Analysis of questions in terms competency evaluation- knowledge, memory, application, analysis. End term assessment

EECM-509 Group Dynamics                     2+0                Sem II

Theory

UNIT I: Introduction to group and group dynamics

Meaning; Characteristics; Types and functions of groups; Stages and process of group formation; Group norms and structure; Values; Ethics; and Morals.

UNIT II: Understanding group behaviour

Definitions; Theories – social comparison, cognitive dissonance, self presentation, drive, social impact, self attention, social cognition theories; Individual; Interpersonal and human behaviour and dimensions. Theories of group formation

UNIT III: Group dynamics

Cooperation; Competition; Communication; Group pressure; Group cohesiveness; Group leadership; Measurement of group dynamics – tools and techniques; Group break down – causes and solutions; Strengths; Weaknesses and myths; Crowds and the mob mentality; Diversity and difference; Group dynamic skills – training and development.

UNIT IV: Managing group

Team building; Conflict management; Stress management; Active listening and feedback; Achieving cooperative group structure.

UNIT V: Understanding collective action in groups

Collective action meaning; Theories and applications; Incentives for collective action; Research reviews on collective action for sustainable group dynamics.

EECM-510 Community Development and Outreach                                  2+1      Sem I

Theory

UNIT I: Community development

Definition; Issues and concepts; Historical perspective of community development in India and emerged changes since inception to current era.

UNIT II: Approaches

Approaches – concept and characteristic features gandhian approach, community development approach, sectoral approach, target approach, area approach, minimum need approach, integrated or holistic approach, participatory development approach; Strategies – multipurpose strategy, growth oriented strategy and spatial planning strategy; The modernization theory; Human development model (components, HDI, ranking, gender related development index, HPI)

UNIT III: Key principles of community development

Community participation – definition and scope; Inclusion; Equality; Collective action; Empowerment and community development process; Provision of information; Identification of felt needs and common issues; Consultation for Shared vision; Mobilisation for action; Reflection and evaluation.

UNIT IV: Community development and governance in India

Community development policy in India; Community development perspectives in five year plans.

UNIT V: Cross cutting edges of community development

Horizontal edges – education, health, women empowerment, skill development, agriculture and caste occupations; Vertical edges – adults, youth, adolescents, children, pregnant and lactating mothers, physically and mentally challenged.

UNIT VI:Outreach of community development

General orientation to outreach models – precede model, evaluation and indicator metrics;
Outreach of urban; Rural and tribal community development programmes; Impact – economic and social perspectives.

UNIT VII:Globalisation impact on community development

Impact on social forms – individualism, enclavism and fatalism, transition between gemeinschaft and gesellschaft, issues of migration and mitigation.

Practical

Development of special project to study Community Development programme outreach in selected area and execution.Preparation of project report and presentation.Selection of Community development programme and detailed description of the programme in terms of objectives, targets, inputs, expected outputs and outcome. Visit to programme operating area and interaction with stakeholders- implementing agency, personnel and beneficiaries. Visit to programme operating area and interaction with stakeholders- implementing agency, personnel and beneficiaries. Framing of special project for measurement of outreach – title, objectives, study area, research review and plan of wor.Finalisation of tools and techniques for execution of project.Finalisation of tools and techniques for execution of project.Preparation of tools for execution of project.Field testing and finalization of tools.Execution of work plan. Data analysis and preparation of project report. Data analysis and preparation of project report. Presentation of report. End term assessment

EECM-511Climate Change Management                    1+1                                        Sem II

Theory

UNIT I: Basics of climate and climate change

Introduction to climate and climate change – Definition and meaning; Climate change classification; Method of classification; General concept of environmental Science; Natural and manmade causes of climate change; Affects for climate change; Consequences risks and uncertainty of climate change; Climate system; Major predictions.

UNIT II: Greenhouse gases and global warming

Major greenhouse gases and sources; Global warming effect and causes, Responses to global warming; Different views on greenhouse gases and global warming natural resource management; Solid waste management; Biodiversity; Alternative livelihood security; Drought prone technologies.

UNIT III: Climate change Impacts

Impacts on biodiversity – wetland, forest, agriculture, transportation, coastal area, water resources; Global, National and regional impacts; Vulnerability assessment; Climate modelling.

UNIT IV: Climate change policy

Introduction; Various policies in India; National action plan; Sector specific policies and policies instruments; Environment impact assessment; Environment planning and management; Climate resilient technology.

UNIT V: Climate change communication

Introduction – definition, perspectives and importance; Engaging climate change communication; Audiences; Frames; Values and Norms.

UNIT VI: Visual communication on climate impacts and solutions

Theories of visual perception; Classification and selection of visuals.

UNIT VII: Advocacy and communicating global climate action National international advocacy groups and organisations; Strategies and programmes.

UNIT VIII: Role of stake holders

Media; Scientific Experts; Policymakers; and academic institutions on climate change communication.

Practical

Visit to Climate management organization to understand strategies and observe the impacts. Identification of climate management needs at home level and development of suitable technology- Apparel and textiles. Identification of climate management needs at home level and development of suitable technology- Food and Nutrition. Identification of climate management needs at home level and development of suitable technology- General health. Identification of climate management needs at home level and development of suitable technology- domestic appliances and arrangements. Identification of climate management needs and development of suitable technology Children and senior citizens.Identification of climate management needs and development of suitable technology differently able.Preparation of climate communication media – print.Preparation of climate communication media – radio.Preparation of climate communication media – video.Preparation of climate communication media – blog/web writing.Exhibition on climate change management. End term assessment

EECM-512 Gender Sensitization for Empowerment                         2+0       Sem II

Theory

UNIT I: Overview of gender

Concept; Meaning and related terms; Gender sensitization – concept, meaning and importance of gender sensitization; Gender and empowerment – meaning, definitions and need; Gender issues in home – community and organization.

UNIT II: Gender issues

Gender issues and challenges in development; Understanding gender and subordination of women; Gender as a development tool; Policy approaches for women development; Gender perspectives in development of women – roles, responsibilities, access and control over resources, constraints and opportunities.

UNIT III:Gender tool kit for assessment of gender empowerment

Gender budgeting and gender analysis framework – context, activities, resources and programme action profile; Concept of GDI, GEM, GSI; National and regional indicators.

UNIT IV: Gender issues and development

National policy for empowerment of women since independence; Interventions to enhance women’s empowerment at individual; Community and national level; Livelihood implications of ender – health and nutrition, agriculture, violence, governance, education, media and legal issues.

EECM-513 Special Project- Out sourcing for Media product development  0+2    SemII

Placement of students in TV station/ Radio station/ training centres/ Publishing Houses/ Printing Press to get acquaintance with the development of various media products. Experience in designing and integrating interface elements,   experience in human resource development and desk top publishing. Preparing students for entrepreneurial skills.

EECM-591  Seminar1+0

EECM-599  Master’s Research                   30

Ph.D.

EECM-601Managerial Skills For Extension Professionals            2+1      Sem II

Theory

UNIT I:Orientation to management

Concept; Process; Functions; Management problems in extension organizations; Managerial skil1– definition, nature and importance; Skills for effective management of extension activities and organizations.

UNIT II:Theories of management

Scientific theory; Administrative theory; Bureaucratic theory; Human relations theory; Systems theory y; X&Y theory.

UNIT III:Strategic planning

Importance; Steps and techniques; Concept of management by objective (MOB) as applicable to extension organizations; Techniques of transactional analysis for improving interpersonal communication.

UNIT IV:Contemporary professional management trends

Artificial intelligence (AI), Unified talent management (UTM); Self-directed micro learning (SDML); Personalisation; Design thinking; Augmented reality and virtual reality tools (AR&VR).

UNIT V:Creative problem solving techniques

Stress management practices; Total quality management (TQM); Team building and management; Concept of learning organization; Time management practices; Management of information system; Self-management techniques.

UNIT VI:Work motivation

Organizational climate; Resource management – concept and methods; Team building- process and strategies at organizational and village levels; Mobilization and empowerment skills; Concept and strategies in mobilization; Concretisation and empowerment of rural people.

Practical

Identification of professional management skills required for extension organization through literature survey. Finalisation of major and specific professional management skills. Preparation of case studies of professional extension management professionals and visual presentation. Preparation of case studies of professional extension management professionals and visual presentation. Preparation of inventories for identification of professional skills.Finalisation and presentation of inventories for identification of professional skills. Execution of inventories- interviews with extension professionals in Government organizations. Execution of inventories- interviews with extension professionals in Government organizations. Execution of inventories- interviews with extension professionals in Non-Government organisations. Execution of inventories- interviews with extension professionals in Non-Government organisations. Compilation and analysis of data. Report writing and presentation of data with special reference input training for professional skills. Hands-on-training for selected professional skills.Hands-on-training for selected professional skills.Hands-on-training for selected professional skills. End term assessment

EECM-602 Impact Assessment of Development Programmes    1+2        Sem II

Theory

UNIT I:Orientation to development programme

Development issues and goals; National and International Perspectives – goals, strategies, structure and achievements.

UNIT II:Analysis of contemporary national development programmes

Public Health; Nutrition; Education; Environment; Employment; Income generation; Welfare; Marketing; Human Resource Development – objectives, clients, salient features, inputs, deliverables, outputs and outcomes.

UNIT III:Orientation to impact assessment

Sustainability impact; Social impact; Health impact; Environmental and institutional impact -frame works and element; Log frame analysis.

UNIT IV:Impact identification and prediction

Identification techniques – checklist, matrices, networks, overlays, expert systems, professional judgments; Prediction methods – extrapolative-trend and scenario analysis, analogies; Intuitive forecasting from group consensus(Delphi technique); Normative methods – mathematical models, statistical models, field and laboratory experiment methods, physical models and expert judgment.

Practical

Documentation of exiting national and international development programmes and their objectives.Presentation and group discussion on developmental issues of each programme. Research review on development policy of India and developed countries. Presentation of comparative analysis.Preparation and presentation of case study on impact of Public Health programmes.Preparation and presentation of case study on impact of Nutrition programmes.Preparation and presentation of case study on impact of Education programmes.Preparation and presentation of case study on impact of Environment programmes.Preparation and presentation of case study on impact of Employment programmes. Preparation and presentation of case studyon impact of Income generation programmes. Preparation and presentation of case study on impact of Welfare programmes. Preparation and presentation of case study on Marketing programmes. Consolidate report writing focusing on inputs, deliverables, outputs and outcome of every programmes and analysis of achievements and gaps. Hands-on-experience on impact assessment – measurement of sustainability impact.Hands-on-experience on impact assessment – measurement of social impact.Hands-on-experience on impact assessment – Health impact.Hands-on-experience on impact assessment – Environment.Hands-on-experience on impact assessment – Long frame analysis.Hands-on-experience on impact assessment – Institutional impact.Hands-on-experience on impact identification techniques- Checklist.Hands-on-experience on impact identification techniques- Matrices.Hands-on-experience on impact identification techniques- Networks.Hands-on-experience on impact identification techniques- Overlays.Hands-on-experience on impact identification techniques- Expert systems.Hands-on-experience on impact identification and prediction techniques- Professional judgements.Hands-on-experience on impact prediction techniques- Trend and scenario analysis.Hands-on-experience on impact prediction techniques- Delphi technique.Hands-on-experience on impact prediction techniques- Statistical model.Hands-on-experience on impact prediction techniques-Field and laboratory experiment methods. Selection and planning for impact analysis development programme. Presentation and group discussion. End term assessment

EECM-603 Scaling Techniques For Behaviour Research              1+2      Sem II

Theory

UNIT I:Scaling Techniques

Introduction Definition – scaling techniques and behaviour research; Need and importance; Attitude, Knowledge and Practice measurement techniques and relevance to behaviour research.

UNIT II:Structured techniques

Nominal; Ordinal; Interval; Ratio scales; Self rating scales- graphic rating scale; Itemized rating scales- likert scale, semantic differential scale, stapel’s scale, multi-dimensional scaling, Thurston scales, guttman scales/scalogram analysis and the q sort technique.

UNIT III:Non structured techniques

Projective – association, completion, construction, expressive, problems and promises; Word association; Sentence completion; Story completion and pictorial; Advantages and limitations for adoption in behaviour research.

UNIT IV:Knowledge and practice tests

Knowledge – objective multiple choice questions (MCQs); True/False Assertion – reason questions; Multiple response questions (MRQs); Text/Numerical matching ranking questions; Sequencing questions; Field simulation questions; Graphical hotspot questions; and Subjective tests; Practice – worksheets, performance metrics.

UNIT V:Scalability of techniques

Measurement of Reliability and Validity of scales.

Practical

Presentation of research review on need and importance of scaling techniques in behavior research.Review and presentation of research articles on different scaling techniques Self rating scales- Graphic Rating Scale. Review and presentation of research articles on different scaling techniques Itemised rating scales-Likert Scale. Review and presentation of research articles on different scaling techniques-Semantic Differential Scale.Review and presentation of research articles on different scaling techniques- Stapel’s Scale. Review and presentation of research articles on different scaling techniques-Multi Dimensional Scale. Review and presentation of research articles on different scaling techniques-Thurston Scale. Review and presentation of research articles on different scaling techniques- Scalogram Analysis.Review and presentation of research articles on different scaling techniques-The Q Sort technique.Review and presentation of research articles on Projective techniques- association and sentence completion.Review and presentation of research articles on Projective techniques- Construction, and expressive.Review and presentation of research articles on Projective techniques- Problems and promises.Review and presentation of research articles on Projective techniques- Word association.Review and presentation of research articles on Projective techniques- Story completion and pictorial.Development of Self rating scales- Graphic Rating Scale.Execution and presentation of results.Development of Self rating scales- Likert Scale.Execution and presentation of results.Development of Self rating scales- Semantic Differential Scale.Execution and presentation of results.Development of Self rating scales- Stapel’s Scale.Execution and presentation of results.Development of Self rating scales- Multi Dimensional Scale.Execution and presentation of results.Development of Self rating scales- Thurston Scale.Execution and presentation of results.Development of Self rating scales- Scalogram Analysis.Execution and presentation of results.Development of Self rating scales- Q sort technique.Execution and presentation of results. Hands-on-experience in writing research article on scale development. End term assessment

EECM-604 Design and Development of e-Extension Project                   0+3      Sem I

Practical

Orientation to e-extension projects- Knowledge projects-mooc. Orientation to e-extension projects -Marketing projects- e choupl. Orientation to e-extension projects- Bulk SMS (Text and Voice) MMS. Orientation to e-extension projects- Video lessons.Orientation to e-extension projects-Virtual class rooms.Orientation to e-extension projects- Off line and Online Community Radio. Interaction with personnel/professionals for understanding of media tools, hardware requirements of e-Extension projects. Interaction with personnel/professionals for understanding of media tools software requirements of e-Extension projects. Report writing and presentation.Identification of needs for skill development and proposal for skill training to undertake e-Extension project- application of software, access to hardware etc. Orientation to existing e-Extension projects of respective SAUs. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. *Hands-on-experience in e- Extension projects of SAUs – content development, management and analytics report. Report writing and presentation. Selection of multimedia e-Extension project and submission of proposal- knowledge management, product promotion, message alerting, analytical reports, etc.(ExampleDigital literacy promotion, Audio/ Video streaming, Social media for product promotion). Presentation of proposal. Content development and time lines for execution of project. Execution of project and measurement of analytics as per time line.Report writing and presentation. Practical examination *Placement in e- Extension projects of SAU/IDEA

EECM-605 Sustainable Livelihood Systems                                               2+0      Sem I

Theory

UNIT I:Orientation to livelihood system

Livelihood perspectives – definition, approaches and frame works; Livelihoods and life support systems; Designing livelihood interventions; Process; Tools and technique.

UNIT II:Sustainable livelihood systems

Definition; Origin; Principles; Livelihoods – agriculture, horticulture, sericulture, forestry, animal husbandry, dairying, fisheries, non-farm activities; Urban livelihoods – linkage with food security, nutritional security, health security, livelihood security; Measuring sustainable livelihood systems.

UNIT III:Critical understanding of livelihood interventions

Intervention of national and international organisations – agriculture based, forest based, non-farm based, market-led based; DFID sustainable livelihoods framework – elements, vulnerability context, policies, institutions and processes, coping and adaptive strategies.

UNIT IV:Sustainable development concepts and challenges

Sustainable development concepts and challenges; Ecological; Social and economic dimensions of sustainable development; Peoples participation and sustainability; Indicators of environmental sustainability; Sustainable livelihoods; Quality of life.

UNIT V:Livelihood analysis tool kit

Operational model – tools, process; Gaps and challenges; Institutional issues; Participatory methods for analysis.

EECM-606 Extension Research Project Management      1+2      Sem I

Theory

UNIT I:Overview to extension research

Definition; Concepts; Models- linear, advisory, facilitation; Types – advisory services, value chains, supply chains, incubation centres, knowledge management; Market led extension; Demand driven extension; Enterprise extension; Mainstreaming extension.

UNIT II:Areas of extension research policy analysis;

Gender issues; Public and private partnership; Product extension; Process extension; Behaviour change – health security, nutritional security, food security; Impact analysis – technology, training; Funding agencies and project proposal formats.

UNIT III:Research project management practices

Project charter and mission; Project life cycle; Project network diagram; Project progress / performance measures; Project resource loading; Project SOW (statement of work); Project WBS (work breakdown structure) – budgeting, cost benefit analysis, resource management; Risk breakdown structure; SWOT.

UNIT IV:Project management approaches and tools

Approaches – result oriented approach, constructivist approach, reflexive approach; Tools – PERT, CPM, GANNT.

Practical

Preparation and presentation of case study on linear model extension project. Preparation and presentation of case study on advisory model extension project. Preparation and presentation of case study on facilitation model extension project. Comparative analysis of different models of extension projects. Preparation and presentation of case study on advisory services. Preparation and presentation of case study on value chains. Preparation and presentation of case study on supply chains. Preparation and presentation of case study on incubation centers. Preparation and presentation of case study on knowledge management. Preparation and presentation of case study on market led extension. Preparation and presentation of case study on demand driven extension. Preparation and presentation of case study on enterprise extension. Preparation and presentation of case study on mainstreaming extension. Comparative analysis different extension projects.Identification of niche areas of extension research in Community Science discipline.Identification of organizations for extension research and presentation of organizational objectives. Critical analysis of formats for research project writing and presentation. Preparation of extension research project.Presentation of extension research project.Revising the project as per suggestions.Presentation of case study on Project Life Cycle.Presentation of case study on Project Network Diagram.Presentation of case study on Performance Measures.Presentation of case study on Project Resource Loading.Presentation of case study on Project SOW (statement of work).Presentation of case study on Project WBS (work breakdown structure).Presentation of case study on cost benefit analysis. Presentation of case study on Risk Breakdown Structure; Visit to existing extension research projects of SAU for observation. Report writing.Presentation of report. End term assessment

EECM-607 Media Application and Product Promotion      2+2      SemI

Theory

UNIT I:Introduction to media applications

Internet media and globalization – concepts and theories; Technology and culture – debates, regulation, gatekeeping and ethics-case studies.

UNIT II: Corporate online promotional strategies

Advertising and marketing; Public communication campaigns and global humanitarianism; Multiplatform journalism; Transnational citizen journalism; Grassroots activism and change.

UNIT III:Media prospects of mass communication

Historical development and economic; Social and aesthetic impact on mass culture; Individual and mass consciousness.

UNIT IV: Audience research Definitions; Principles and features; Scope; BARC (Broad Cast Audience Research Council) India; Data management techniques and tools.

UNIT V:Software access

Advanced new media; Design and edit software; Open and purchase sources; Application regulations; Ethics.

UNIT VI:Product promotion

Search Engine Optimization; Social Media Marketing; E-mail marketing – creation, marketing campaign planning, development and execution; Research.

UNIT VII:Social media platforms

Types; Optimization; Product page creation; Analytics.

UNIT VIII:Social networking

SNS(Social Networking Sites) in India; Advantages and limitations; Critical analysis of role of SNS in mass communication.

UNIT IX:Introduction to SEO

Targeting key words; Integrating search keywords; Search engines and directories; Page wise optimization process; Page title tags; META Description tag; META keywords Tag.

UNIT X:Reports

Variables; Time line; Report access protocol; Documentation.

Practical

Identify and suggest the suitable keywords for a product. Adding keywords to website and blogs.Preparing Search Engine Optimization (SEO) friendly content for product website. Demonstration to get website listed among top Search in (SEO). Demonstration on off page and on page in SEO.Identifying best practices for Social Media Marketing, including platform level best practices.Connecting product objectives to appropriate Social Media tactics.Creating strong content to engage target audience with marketing message.Creating events to manage content distribution.Creating Social Media policies that combine business objectives with appropriate use of social media channels and content.Creating Fan Pages in Social media platforms.Hands-on-experience- learning targeting right audience.Hands-on-experience on process of running Facebook ads.Creating engaging post and creating brand for business.Creating channel on YouTube.Updating the profile on YouTube Channel.Understanding the Creator Studio of YouTube.Types of videos and different platforms of video creation.Creating videos- Hands-on-Experience.Creating videos- Hands-on-Experience.Uploading videos on YouTube.Practicing SEO of YouTube. Hands-on-experience on Page title tags. Hands-on-experience on META Description Tag.Hands-on-experience on META Keywords Tag.Promotion of videos.Promotion of product on YouTube.Online orientation to email marketing for product promotion.Hands-on-experience on email marketing for product promotion. Review of analytics of product promotion. Presentation of multimedia practice experience. End term assessment

EECM-608 Advocacy and Behavior Change Management                        1+2      Sem II

Theory

UNIT I:Advocacy

Meaning; Purpose and types of Advocacy; Tools; Techniques and approaches of advocacy; Elements of an advocacy strategy.

UNIT II:Advocacy planning cycle

Planning advocacy campaigns for different stakeholders relationship between advocacy and development; Programme communication and social mobilization; Social marketing- models and approaches.

UNIT III:Behaviour change communication

Concept; Approaches of BCC – functional approach, information processing approach, consistency approach, behaviour modification approach, health belief model and the bjfogg model of behavior change; Role of learning theories – social cognitive theory, theories of reasoned action and planned behaviour, trans theoretical model of behavior change.

UNIT IV: Processes of behaviour change

Strategic issues and BCC (Health/ Environment/ Consumption); Analysis of BCC campaigns for social mobilization and policy change; BCC campaigns in core areas for stakeholders.

UNIT V:Evidences of behaviour change

Global programs- evidences of WASH communication, HIV/AIDS communication, obesity communication, diabetic communication, concept of green marketing and cause marketing.

Practical

Interaction with Advocacy personnel to comprehend the advocacy approaches working with HIV/AIDS patients. Interaction with Advocacy personnel- working with drug/alcohol addicts.Interaction with Advocacy personnel- Family/ Marriage issues. Interaction with Advocacy personnel- working with mentally challenged children. Preparation and presentation of report. Review of research on BCC approaches- Functional approach. Review of research on BCC approaches- Information processing approach. Review of research on BCC approaches- Consistency approach. Review of research on BCC approaches- Behavior modification approach. Review of research on BCC approaches- Health Belief model. Review of research on BCC approaches-BJ Fogg model of behavior change. Report writing and presentation.Case study on Social marketing in India.Identification of Niche research in BCC.Presentation of researchable issues in BCC. End term assessment

EECM-691    Seminar I                          1+0

EECM-692    Seminar II                         1+0

EECM-699    Ph.D. Research                  75